Media 28/04/09

Media Evaluation
By Luke Mitchell

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
My media product uses a jingle which you could say sounds a bit like something the BBC would broadcast. I used a news broadcast backing track from garage band and put in a voice – over. For my presenting, I used studio 6, which is formally the RNC Radio studio. Whilst I was in the studio, I used one CD deck, the desk (with all the faders), the computer (to record) and a microphone (for speech). I was able to put my jingle and news stories onto disk so I could simply go to the next track when I wanted it to play out the news piece I wanted, the idea was to make life simpler whilst recording and it did. However, one thing that is different to real media productions is that my news stories are fake.

• How does your media product represent particular social groups?
In terms of social groups, I would say that my media product doesn’t represent social groups as such; however it does represent the value of the listeners. It’s based on a local radio station in my area, so it tells the listeners the stories and the information that they want to hear, to keep them up to date and informed about what’s happening near by. My main story represents a stressed and worried victim of a train crash giving his details of the crash that happened when he was on the train; he is also worried about the other passengers so this represents a shock to him that it has happened on this remote area of Wiltshire.

• What kind of media institution might distribute your media product and why? The media institution which I feel might distribute my media product might be the BBC (The British Broadcasting cooperation) because I feel that my product in ways is a bit like something that the BBC would do, such as the jingle and the seriousness of the news stories in them. I cant see any other institution distributing my media product because they deal with the charts and their ratio of music to news I find is probably 3:1.

• Who would be the audience for your media product?

The audience of my media product would be workers or students that are perhaps on their lunch breaks. ‘News at Noon’ would target those sorts of audiences and any Old Aged Pensioners that stay at home most days who perhaps listen to the radio at lunchtime. Other than that, I can’t think of any other types of audiences who would listen to the radio at that sort of time. My News piece attracts the local audience because the local news comes first.

• How did you attract/address your audience?

I don’t think I attracted the audience as such, I think the stories themselves play that role; the importance of the stories would keep the listeners listening to see what happened and where it happened. Because this was all planned in the first place, I think my sound effects took a small part in attracting the audience as well as the stories. However if the sound effects were a real scene, then they would still play a role of attracting the audience. From listening to the comments about my news piece, a few people thought it would be believable and it kept them interested, so I think that sound effects are good to use all in all. I addressed my audience be giving a calm and clear voice rather than a worried and frantic voice.

• What have you learnt about technologies from the process of constructing this product?

Whilst making this product, I have learnt a lot more about garage band. I now know how to fade and raise the volume of the piece that I am editing, I know how to insert sound effects into voice clips (which wasn’t done in the production of this product) it was a tester to see what it was like, and I now know how to send the finished product to itune’s and burn it onto a blank disk. I also learnt that garage band accepts aiff & MP3 files which I learnt myself when I tried to import a WAV file, it imported ok but it had trouble playing sound, in fact there was no sound at all. The positive side about digital media as apposes to tape which I have learnt, is that with music on the computer, if you make a mistake you can erase it and redo it if necessary; where as with tapes you would have to start again from the beginning.

• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

From the preliminary task to the full product, I feel I have learnt a lot, including the stuff I have mentioned in my previous paragraph. I have learnt how to set up studio 6; from turning on the main electricity supply, turning on the decks, turning on the desk to starting and running ‘Sound Forge’. Believe it or not, I have learnt a lot more about the Apple Computers, I’m starting to get to grips as to where thing are in the menus and files and how to connect to the NDrive.

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